Read Leading Digital: Turning Technology into Business Transformation by George Westerman Online


Become a Digital MasterNo Matter What Business Youre InIf you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start ups But what about the other 90 plus percent of the economy In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage They illuminate the principles and practices that lead to successful digital transformation Based on a study of than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master It explains successful transformation in a clear, two part framework where to invest in digital capabilities, and how to lead the transformation Within these parts, youll learn How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activitiesThe book also includes an extensive step by step transformation playbook for leaders to follow.Leading Digital is the must have guide to help your organization survive and thrive in the new, digitally powered, global economy....

Title : Leading Digital: Turning Technology into Business Transformation
Author :
Rating :
ISBN : 1625272472
ISBN13 : 978-1625272478
Format Type : Hardcover
Language : Deutsch
Publisher : -
Number of Pages : 487 Pages
File Size : 699 KB
Status : Available For Download
Last checked : 21 Minutes ago!

Leading Digital: Turning Technology into Business Transformation Reviews

  • Leif C. Ulstrup
    2019-03-29 09:57

    This is an excellent guidebook for business leaders who want to embrace the possibilities of emerging digital technologies and need help getting started, making sure things remain on track for success, and want to sustain the momentum they have created. Both organizational leadership ability and mastery of IT are essential ingredients. Neither alone is sufficient on its own to become a "digital master". A transformative vision of one's business using the potential for new waves of IT and consensus amongst the team at the top (including the person appointed to lead the technology dimension) are the starting point according to the authors. The authors tackle the potential of new digital technologies to transform the customer experience, operations, and enable new lines of business (aka business models in their terminology ). A good read and useful guide for both technical leaders and the business executives they need to partner with. Highly recommended.

  • Lily Corvus
    2019-04-23 14:14

    A very good book for any executive who doesn't quite understand the benefits of Digital or how to pull the trigger to make it happen. It is targeted at C-suite and VP-level people, but even if you are not there, it may still help you to sell the story up into your organisation. Many anecdotes, but the primary focus of this book is to provide you with a framework to assess where you are in your Digital maturity with some ideas to progress further.

  • Thomas Cameron
    2019-04-06 18:10

    Good book, and even though it's a little dated in 2016, it covers the fundamentals pretty well. I recommend it if you want to get a good, basic understanding of what digital transformation is. I like that it discusses that there are multiple ways to transform your business, and gives you plenty of examples of the various paths. Well done.

  • Ivica
    2019-04-20 15:14

    The best book about digital transformation on my opinion I read so far. George Westerman give easy to understand description what need to be done in terms of digital and leadership capabilities, but also how to be done - sort of playbook. Valuable information if you are manager that is responsible or just part of digital transformation in your company. It may also be helpful to business consultants because leads you through transformation journey, stating all the threats you can expect on the way. Highly recommended!

  • Amazon Customer
    2019-03-30 11:17

    Great book on digital transformation. Most books on the topic spend their time on the social aspects of the transformation. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. These firms had successful, long-term businesses that they need transition. Well researched with many insights.

  • Rvansam
    2019-04-13 11:58

    Great case studies and a clarion call to action for anyone not paying sufficient attention to the disruptive effects of digital transformation happening all around us. The numerous companies mentioned as digital masters cut across industries which makes the point that digital is a cross industry phenomenon. The step by step guide to starting your own customized digital transformation journey is extremely valuable. Truly a quick and insightful read that will provoke any senior IT or business leader to action.

  • Christian Ehlers Mikkelsen
    2019-04-22 15:21

    This book is a pragmatic results oriented approach and inspiration to leading the digital transformation of any Organisation or company. I particularly like the cases, the self assessment guides and the checklists which makes the ideas and concepts easy to deploy.

  • JM
    2019-04-02 18:03

    Great concepts and solid research. Enriching thought leadership throughout. This book has added a lot to the strategy for my business.