Ways To Earn Traffic In Real Estate Websites.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.